Alila Hotels, a Hyatt property, has created a name for itself as a global wellness destination that invites travelers to travel deeper. Expanding this intention, I led the refocusing of its brand strategy and applied it to a new immersive digital space.
ROLE
Brand Strategy, Naming & Hierarchy, Tone of Voice, Campaign Messaging & Strategy, Audience Definition, Brand Rollout, Copywriting, Sub-Brand Naming
