Abraham Label Work

Abraham Label is a Brooklyn-based unisex clothing label that prides itself on sustainability and is made in the USA. Since fall 2016, I've produced various projects for Abraham Label including several photoshoots and an e-commerce website.

E-Commerce Website

Produced and contributed to content strategy to the Abraham Label e-commerce site. Responsibilities included writing the project proposal, managing timelines, setting up meetings, and ensuring project completion.

Designer: David W. Johanson
Developer: Dana Kim

AW Lookbook Photoshoot 2018

Managed production for the AW 2018 lookbook including everything from casting and location scouting to managing the shoot day-of.

Models: Paulena Lynch and Nico Geyer
Photography: Chloe Horseman
Hair & Make-up: Juliet Jane
Stylist: Brittany Asam