Wagner Brake

Wagner Brake is an aftermarket auto parts brand that sells brake pads and other braking products. They have an established Technician audience, but consumers don’t know who they are.

At Wondersauce, we pitched and created a campaign and contest to spread brand awareness amongst a consumer audience based off one of their popular social content themes called #ThingsWorthBrakingFor.

The message: Wagner Brake provides safety and security in your car, so you can enjoy every moment.

THE CONTEST

Working alongside the product manager and design director, we created a contest that allowed fans to enter daily with images of things they founds worth braking for.

The grand prize was a weekend getaway to one of nine American cities.

Promotion and media 

To promote the contest on social, we utilized advertising on Facebook, Instagram, and Pinterest, prioritizing Instagram to target the travel and foodie lifestyle audience. In this phase, I created the media plan, promotional plan, and ran and monitored the ads.

THE RESULTS

#ThingsWorthBrakingFor earned the most entries out of each contest, earning over 6,000 entries.

Across social promotion, we reached 2.4 million people and earned over 15,000 clicks from social.

This campaign taught me a lot about holistic media planning and how to promote a not-so-consumer facing brand to consumers.

Agency: Wondersauce