Haute Hippie is an advanced contemporary brand that creates products inspired by travel and unique details. Haute Hippie came to Wondersauce to refresh its marketing and brand message in order to reach a new, younger audience.
During the initial discovery phase, we learned that Haute Hippie's marketing didn't match quality and uniqueness of their products.
While their products were almost luxury, their brand was not.
Website content strategy
Instead of telling seasonal stories that followed traditional fashion guidelines, I worked with the art director to create a monthly theme to tell the story of the clothing across each digital touch-point. To bring this to web, I worked closely with the senior UX strategist to outline the content strategy and how the homepage would change each month. We featured trend stories alongside new arrivals and collection stories on the homepage.
social content strategy
While the website was our main hub for editorial and product content. We used social to tell a deeper story and provide more detail each piece. We balanced content that included editorial, product, lifestyle brand moments like quotes, and behind-the-scenes content.