Western Rivers Conservancy

Western Rivers Conservancy is a conservation group based in the West. Having conserved countless rivers with smart fundraising and grants, WRC turned to Instrument to create a crowdfunding campaign to raise funds from individuals in order to conserve Blue Creek off the Klamath River. 

Because WRC's social reach was small, we chose to partner with photographers on Instagram to spread awareness and to capture Blue Creek. I worked with producers to find the right photographers, pitched to each one, and created photographer playbooks. 

For WRC's social, I created an editorial calendar, created pitch decks for brand partners, and created the campaign playbook. After the campaign launched, I created weekly reports with key insights and recommendations. 

On Indiegogo, I collaborated with the writer and client to create the campaign copy. I created the perk structure (which was strictly digital and experience-based perks), and monitored page activity. 

Although, WRC did not reach their goal, Save Blue Creek was a project I honed my skills in content strategy, social media experience, analytics, writing, and influencer and media pitching.

Agency: Instrument